MUA Makeup Academy
Budget“Pro-quality makeup, pocket-money prices.”
MUA Makeup Academy launched in 2010 as a Superdrug-exclusive British color cosmetics line built on a single radical premise: pro-quality makeup where almost nothing cost more than £1. Created by serial beauty entrepreneur Adam Minto — who would go on to co-found Revolution Beauty in 2014 — MUA proved there was an enormous appetite for sub-£3 lipsticks, eyeshadow palettes, and nail polishes aimed at teenagers and makeup beginners, becoming a fixture of Superdrug's beauty halls and a gateway brand for a generation of UK shoppers.
The range is now fully vegan and spans complexion, eye, lip, and brow at prices that still rarely break £8. Bestsellers include the Pro Base Prime & Conceal Primer Oil with gold flakes, the Velvet Lip Lacquer liquid lipsticks, and the Burning Embers eyeshadow palette. As one of the original ultra-budget UK makeup houses, MUA sits squarely in the drugstore-dupe conversation alongside Makeup Revolution, essence, and Catrice — frequently recommended as a wallet-friendly alternative to viral prestige launches.
Known For
Flagship Products
- Pro Base Prime & Conceal Primer Oil
- Velvet Lip Lacquer
- Eyeshadow Palette (Burning Embers)
- Pro Brow Define Pencil
Brand Philosophy
Pro-quality cosmetics at amazing prices — fully vegan and accessible to everyone.
FAQ
For Brands & Creators
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