Shiseido
Premium“Japan's oldest beauty house, where artistry meets science.”
By Viktoria @vioda.makeup · Published · Updated
Shiseido is a premium makeup brand from Japan, founded in 1872 by Arinobu Fukuhara. It's best known for its Synchro Skin Self-Refreshing Foundation, ImperialLash MascaraInk and Pop PowderGel Eye Shadow.
Shiseido was founded in 1872 by Arinobu Fukuhara as Japan's first Western-style pharmacy in Tokyo's Ginza district, making it one of the oldest cosmetics companies in the world. It pivoted from pharmaceuticals to beauty with the 1897 launch of the Eudermine skincare lotion, and over 150 years built a global prestige empire spanning skincare, makeup, and fragrance, while also serving as the parent group behind Clé de Peau Beauté, NARS, and Drunk Elephant.
On the makeup side, Shiseido is best known for the Synchro Skin Self-Refreshing Foundation, which uses adaptive technology to resist sweat and sebum for long, breathable wear, alongside the cult ImperialLash MascaraInk, Pop PowderGel Eye Shadow, and TechnoSatin Gel Lipstick. The brand sits in the prestige tier at Sephora, Ulta, and global department stores, blending Japanese craftsmanship with serious R&D, and its long-wear bases are frequent reference points for K-beauty and drugstore dupe comparisons.
Popular Products
What Shiseido is bought for. The ones we've found dupes for link through to the comparison.
- Synchro Skin Self-Refreshing Foundation
- ImperialLash MascaraInk
- TechnoSatin Gel Lipstick
- Pop PowderGel Eye Shadow
Known For
Brand Philosophy
A 150-year fusion of Japanese artistry and dermatological science — skincare-grade innovation built into long-wearing prestige makeup.
FAQ
Shiseido Official Channels
Where to buy, and how to reach Shiseido customer service directly.