L'Oréal Paris
Budget“Because you're worth it.”
L'Oréal Paris is the mass-market flagship of L'Oréal Group, the French beauty conglomerate founded by chemist Eugène Schueller in 1909. The Paris brand operates as the company's drugstore arm — separate from the prestige Lancôme, YSL, and Armani houses also under L'Oréal Group — and has been the No. 1 mass-market makeup brand globally for decades, anchored by the True Match and Infallible franchises.
The Infallible 24H Fresh Wear Foundation, Telescopic mascara, True Match Lumi Glotion, and Lash Paradise mascara are the most-duped products in the L'Oréal lineup, with virtually every drugstore-vs-prestige TikTok comparison citing at least one. The brand is distributed everywhere — Walmart, Target, CVS, Walgreens, Boots, Sephora's mass-market shelves, Amazon — and remains the volume backbone of the L'Oréal Group portfolio while the prestige houses drive the margin.
Known For
Flagship Products
- True Match Super-Blendable Foundation
- Infallible 24H Fresh Wear Foundation
- Telescopic Mascara
- True Match Lumi Glotion
- Voluminous Lash Paradise Mascara
Brand Philosophy
Mass-market accessibility with the R&D backbone of L'Oréal Group — drugstore prices, prestige-trained chemistry teams.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for L'Oréal Paris. Researched from official brand sources — always confirm before sending.
- Website
- www.lorealparisusa.com/
- Press & PR
- [email protected]
- Phone
- +1-800-322-2036
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10001 USA
- Sold at
- WalmartTargetCVSWalgreensBootsUltaAmazon USShoppers Drug MartWalmart CASuperdrugPricelineBrand.com
L'Oreal Paris USA uses a contact form rather than public email. Hair color line: 1-833-856-7325. WhatsApp via Beauty Genius AI. PR handled by Alison Brod Marketing + Communications (US AOR). Group-wide email is [email protected] (best-effort reconstruction from CloudFlare-obfuscated mailto on PRNewswire releases — verify). Named ABMC contacts: Olivia Porcello, Eva Narun; phone 212.230.1800. Group press desk: [email protected] (regional). Internal: Leah Pitman, Head of PR & Partnerships, [email protected]. Affiliate via Direct. In-house Director of Public Relations for L'Oréal Paris (US), NYC-based. Prior PR agency at Rpr, KMR, Lippe Taylor. Strong direct contact (preferred over Alison Brod agency). L'Oreal USA HQ. Global parent at 14 rue Royale, Paris. Mass-market global distribution