nuse

Mid-Range

Care cosmetics — makeup that treats your skin.

South Korea·Founded 2022·by rom&nd (sister brand)

nuse is a sister brand of rom&nd, launched in 2022 to make hybrid 'care' cosmetics — color products that enhance natural beauty while actively supporting skin health. Every product is made in Korea and infused with skin-barrier ingredients like Ectoin and Black Cica, so the line blurs the border between skincare and makeup rather than just borrowing the word 'skincare' for marketing.

The Mousse Care Cheek is the breakout, taking a number-one blush spot in K-beauty roundups and going viral on TikTok for its watercolor-glow finish. Sold via Amazon US, YesStyle, Stylevana and StyleKorean, nuse sits alongside its parent rom&nd, Dasique and Peripera in the K-beauty cheek space, with its hydrating liquid blushes frequently compared to other viral blushes across price tiers.

Known For

Hybrid makeup-skincare 'care' cosmeticsVegan liquid and mousse blushesSkin-barrier actives (Ectoin, Black Cica)Watercolor-glow cheek finishTikTok-viral Mousse Care Cheek

Flagship Products

  • Mousse Care Cheek
  • Liquid Care Cheek
  • Care Liptual Lip Tint

Brand Philosophy

Care cosmetics — color that enhances your natural beauty while supporting skin health, with barrier-friendly actives built into every product.

FAQ

For Brands & Creators

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Social
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