LYS Beauty
Mid-Range“Love yourself first.”
LYS Beauty ("Love Yourself") was founded in 2021 by Tisha Thompson, a beauty industry veteran with two decades of product development and clean-beauty experience. The brand launched as Sephora's first Black-owned clean color cosmetics line — a milestone Sephora had been building toward through the 15% Pledge — and grew quickly into a full-aisle complexion and color line stocked across the US, Canada, and Australia.
LYS combines inclusivity (the No Limits Cream Bronzer and Triple Fix Foundation launched in 30+ shades) with clean formulation (free of parabens, sulfates, mineral oil) and accessible pricing — most heroes sit between $14 and $32. The brand secured an eight-figure Series A in 2025 to fund an 800-store Sephora US expansion, making it one of the most well-funded Black-owned makeup brands in prestige distribution.
Known For
Flagship Products
- Triple Fix Foundation
- Higher Standards Brightening Serum Concealer
- No Limits Cream Bronzer
- Higher Standards Velvet Matte Liquid Lipstick
Brand Philosophy
Clean, inclusive color cosmetics at accessible pricing — the first Black-owned clean makeup brand at Sephora.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for LYS Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.lysbeauty.com/
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Kennesaw, GA 30144 USA
- Sold at
- Sephora USSephora CABrand.com
Contact form only on lysbeauty.com; no public email or phone shown on the contact page. No public press/collab email found after press-release archive search; only contact form on lysbeauty.com and the ambassador page (no email listed). Affiliate via Direct. Indie founder-led brand. Active on LinkedIn. Sephora Accelerate alum. Founded by Tisha Thompson. Black-owned, Sephora exclusive