RMS Beauty
Premium“The original clean beauty pioneer.”
RMS Beauty was founded in 2009 by veteran celebrity makeup artist Rose-Marie Swift, widely credited as a pioneer of the modern clean-beauty movement. After decades behind the chair and her own health scare traced to cosmetic ingredients, Swift built a line of cream-based, organic-leaning color cosmetics designed to make skin look luminous and lived-in rather than masked.
The brand's icons — Lip2Cheek cream color pots, 'Un' Cover-Up concealer-foundation, and Living Luminizer — defined the dewy, second-skin aesthetic that dominated 2010s editorial makeup and remains influential today. Formulated with food-grade and natural ingredients and free of common synthetics, RMS sits at the premium end of clean makeup and is a frequent point of comparison for that effortless 'glowy skin' look that drugstore cream products try to replicate.
Known For
Flagship Products
- Lip2Cheek
- 'Un' Cover-Up Concealer
- Living Luminizer
- ReDimension Hydra Powder Blush
Brand Philosophy
Clean, organic-leaning cream cosmetics made with food-grade and natural ingredients to enhance — not mask — the skin's natural luminosity.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for RMS Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.rmsbeauty.com
- Press & PR
- [email protected]