RMS Beauty
Premium“The original clean beauty pioneer.”
By Viktoria @vioda.makeup · Published · Updated
RMS Beauty is a premium makeup brand from the United States, founded in 2009 by Rose-Marie Swift. It's best known for its Lip2Cheek cream color, 'Un' Cover-Up concealer and Living Luminizer.
RMS Beauty was founded in 2009 by veteran celebrity makeup artist Rose-Marie Swift, widely credited as a pioneer of the modern clean-beauty movement. After decades behind the chair and her own health scare traced to cosmetic ingredients, Swift built a line of cream-based, organic-leaning color cosmetics designed to make skin look luminous and lived-in rather than masked.
The brand's icons — Lip2Cheek cream color pots, 'Un' Cover-Up concealer-foundation, and Living Luminizer — defined the dewy, second-skin aesthetic that dominated 2010s editorial makeup and remains influential today. Formulated with food-grade and natural ingredients and free of common synthetics, RMS sits at the premium end of clean makeup and is a frequent point of comparison for that effortless 'glowy skin' look that drugstore cream products try to replicate.
Popular Products
What RMS Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Lip2Cheek
- 'Un' Cover-Up Concealer
- Living Luminizer
- ReDimension Hydra Powder Blush
Known For
Brand Philosophy
Clean, organic-leaning cream cosmetics made with food-grade and natural ingredients to enhance — not mask — the skin's natural luminosity.
FAQ
RMS Beauty Official Channels
Where to buy, and how to reach RMS Beauty customer service directly.
- Website
- www.rmsbeauty.com