The Dupes Index
Across 117 luxury products compared against 238 tested alternatives, the best dupe saves a median 72% — a $36 original against a $10 pick — and 82% of originals have a dupe that scores 85 or better. The most-duped brands are Charlotte Tilbury, MAC and Merit.
Every figure is computed from the dupe pages, states the count it is drawn from, and is in the CSV below exactly as it appears here. How the numbers are computed.
Saving by category
Median saving of the top pick against the original. Categories with at least 5 originals.
| Category | Originals | Median original | Median pick | Median saving | Close matches |
|---|---|---|---|---|---|
| primer | 6 | $46 | $10 | 80% | 83% |
| foundation | 16 | $46 | $13 | 74% | 88% |
| lip-gloss | 5 | $22 | $5 | 73% | 100% |
| skincare | 5 | $65 | $18 | 72% | 40% |
| concealer | 6 | $32 | $9 | 72% | 67% |
| blush | 11 | $30 | $7 | 72% | 91% |
| bronzer | 6 | $35 | $14 | 71% | 83% |
| lipstick | 9 | $37 | $9 | 70% | 89% |
| brows | 5 | $24 | $8 | 69% | 80% |
| eyeshadow | 7 | $49 | $15 | 65% | 71% |
| highlighter | 5 | $30 | $9 | 64% | 80% |
| mascara | 5 | $28 | $11 | 61% | 100% |
Does paying more buy something a dupe can't match?
The shelf cut by what the original costs. Bands with fewer than 5 originals are left out.
- Under $2566%median saving · 22 originals86% have a close match
- $25–$4571%median saving · 65 originals85% have a close match
- $45–$6576%median saving · 23 originals78% have a close match
- $65 and up74%median saving · 7 originals57% have a close match
Who does the duping
The brand of the top pick, counted once per original.
- 1.e.l.f.top pick on 40 · median match 86.5
- 2.NYXtop pick on 16 · median match 88
- 3.L'Oréaltop pick on 12 · median match 88
- 4.Maybellinetop pick on 12 · median match 88
- 5.e.l.f. Cosmeticstop pick on 3 · median match 86
- 6.Milanitop pick on 3 · median match 88
Who gets duped
Originals compared, per brand, with the median saving against them.
- 1.Charlotte Tilbury10 originals · save 76%
- 2.MAC7 originals · save 75%
- 3.Merit6 originals · save 59%
- 4.NARS6 originals · save 69%
- 5.Benefit5 originals · save 65%
- 6.Fenty Beauty5 originals · save 77%
Every original, ranked by saving
The whole table — the CSV has the same 117 rows in the same order.
| Original | Price | Top pick | Pick price | Match | Saving |
|---|---|---|---|---|---|
| Fenty Beauty Diamond Bomb | $42 | Wet n Wild Diamond Powder | $5 | 80% | 88% |
| Haus Labs Triclone Skin Tech Medium Coverage Foundation | $45 | e.l.f. Skin Tint Blurring Foundation | $6 | 86% | 87% |
| Bobbi Brown Long-Wear Cream Shadow Stick | $34 | e.l.f. No Budge Shadow Stick | $5 | 88% | 85% |
| Laura Mercier Tinted Moisturizer Natural Skin Perfector | $49 | e.l.f. Cosmetics Skin Tint | $8 | 86% | 84% |
| NARS Light Reflecting Advanced Skincare Foundation | $50 | e.l.f. Luminous Serum Foundation | $8 | 87% | 84% |
| REFY Brow Sculpt | $24 | e.l.f. Brow Gel | $4 | 82% | 83% |
| Bobbi Brown Vitamin Enriched Face Base | $66 | e.l.f. Holy Hydration! Face Cream Primer | $12 | 88% | 82% |
| Charlotte Tilbury Magic Cream | $65 | e.l.f. Holy Hydration! Face Cream | $12 | 86% | 82% |
| Giorgio Armani Luminous Silk Foundation | $65 | L'Oréal True Match Super-Blendable Foundation | $12 | 88% | 82% |
| Hourglass Veil Mineral Primer | $56 | e.l.f. Pore Minimizer | $10 | 82% | 82% |
| Lancôme Teint Idole Ultra Wear Foundation | $55 | Maybelline Fit Me Matte + Poreless Foundation | $10 | 88% | 82% |
| Benefit Roller Lash Curling Mascara | $27 | Essence Lash Princess False Lash Effect | $5 | 89% | 81% |
| Hourglass Ambient Lighting Powder | $52 | e.l.f. Halo Glow Setting Powder | $10 | 85% | 81% |
| Patrick Ta Major Headlines Double-Take Crème & Powder Blush Duo | $36 | e.l.f. Putty Blush | $7 | 85% | 81% |
| Patrick Ta She's Passionate | $36 | e.l.f. Camo Liquid Blush in Pinky Promise | $7 | 86% | 81% |
| Tarte Shape Tape Concealer | $32 | e.l.f. Camo Concealer | $6 | 91% | 81% |
| Tatcha The Silk Canvas | $52 | e.l.f. Poreless Putty Primer | $10 | 90% | 81% |
| Tom Ford Lip Color | $58 | L'Oréal Color Riche | $11 | 85% | 81% |
| Charlotte Tilbury Lip Cheat Lip Liner | $25 | NYX Slim Lip Pencil | $5 | 88% | 80% |
| Charlotte Tilbury Beauty Light Wand | $42 | e.l.f. Halo Glow Beauty Wand | $9 | 91% | 79% |
| Lisa Eldridge Velvet Morning | $38 | Revlon Lip Souffle Matte Lip Cream in Faint | $8 | 84% | 79% |
| Too Faced Hangover Replenishing Primer | $38 | e.l.f. Hydrating Face Primer | $8 | 87% | 79% |
| Charlotte Tilbury Airbrush Flawless Finish Setting Powder | $46 | e.l.f. Halo Glow Setting Powder | $10 | 89% | 78% |
| MAC Spice Lip Pencil | $23 | NYX Lip Liner Pencil in Natural | $5 | 90% | 78% |
| Natasha Denona HY-GLAM Concealer | $32 | e.l.f. Hydrating Camo Concealer | $7 | 84% | 78% |
| Fenty Beauty Gloss Bomb Universal Lip Luminizer | $22 | NYX Butter Gloss | $5 | 88% | 77% |
| Fenty Beauty Butter Gloss | $22 | NYX Butter Gloss | $5 | 88% | 77% |
| MAC Lip Pencil in Whirl | $22 | NYX Suede Matte Lip Liner in Cannes | $5 | 91% | 77% |
| Merit Flush Balm Cheek Color | $30 | e.l.f. Putty Blush | $7 | 86% | 77% |
| Charlotte Tilbury Pillow Talk | $37 | Maybelline Pillow Talk Dupe | $9 | 92% | 76% |
| Charlotte Tilbury Airbrush Flawless Setting Spray | $38 | NYX Matte Finish Setting Spray | $9 | 90% | 76% |
| Dior Dior Forever Matte Foundation | $55 | L'Oréal Infallible 24H Fresh Wear Foundation | $13 | 90% | 76% |
| Jones Road Miracle Balm | $38 | e.l.f. Cosmetics Halo Glow Beauty Wand | $9 | 85% | 76% |
| MAC Studio Fix Powder Plus Foundation | $38 | Maybelline Fit Me Matte + Poreless Pressed Powder | $9 | 88% | 76% |
| NARS Sheer Glow Foundation | $49 | L'Oréal True Match Super-Blendable Foundation | $12 | 88% | 76% |
| Patrick Ta Major Dimensions Eyeshadow Palette | $58 | ColourPop Going Coconuts Palette | $14 | 85% | 76% |
| Sol de Janeiro Brazilian Crush Cheirosa '62 Perfume Mist | $38 | Bath & Body Works Fine Fragrance Mist in Warm Vanilla Sugar | $9 | 82% | 76% |
| Supergoop Unseen Sunscreen | $38 | Trader Joe's Unseen Sunscreen | $9 | 85% | 76% |
| YSL Touche Éclat | $42 | Maybelline Instant Rewind | $10 | 85% | 76% |
| YSL Loveshine Lip Oil Stick | $42 | Maybelline Glow Reviver Lip Oil | $10 | 88% | 76% |
| MAC Fix+ | $32 | e.l.f. Dewy Setting Mist | $8 | 85% | 75% |
| Rare Beauty Warm Wishes Effortless Bronzer Sticks | $28 | e.l.f. Putty Bronzer | $7 | 85% | 75% |
| Urban Decay All Nighter | $36 | NYX Setting Spray | $9 | 85% | 75% |
| Drunk Elephant Protini Polypeptide Cream | $68 | The Ordinary Peptide Cream | $18 | 83% | 74% |
| Kosas Cloud Set Baked Setting & Smoothing Powder | $34 | e.l.f. Cosmetics Halo Glow Setting Powder | $9 | 88% | 74% |
| Makeup by Mario Soft Sculpt Shaping Stick | $38 | NYX Contour Stick | $10 | 85% | 74% |
| Rare Beauty Soft Pinch Liquid Blush | $23 | e.l.f. Liquid Blush | $6 | 85% | 74% |
| Charlotte Tilbury Filmstar Bronze & Glow | $55 | Physician's Formula Contour Duo | $15 | 82% | 73% |
| Dior Rosy Glow Blush | $40 | Milani Color Changing Cream Blush | $11 | 88% | 73% |
| Laura Mercier Translucent Loose Setting Powder | $44 | ColourPop No Filter Finishing Powder | $12 | 88% | 73% |
| Tower 28 ShineOn Lip Jelly | $15 | essence Juicy Bomb Lip Gloss | $4 | 86% | 73% |
| Urban Decay Naked Palette | $56 | Makeup Revolution Nude Palette | $15 | 85% | 73% |
| Charlotte Tilbury Beautiful Skin Foundation | $46 | L'Oréal True Match Lumi Glotion | $13 | 83% | 72% |
| Milk Makeup Hydro Grip Primer | $36 | e.l.f. Power Grip | $10 | 88% | 72% |
| ONE/SIZE Secure the Blur Mattifying Priming Powder | $32 | e.l.f. Halo Glow Setting Powder | $9 | 87% | 72% |
| Rose Inc Blush Divine Radiant Blush & Highlighter | $32 | Milani Luminous Blush | $9 | 87% | 72% |
| Saie Dew Blush | $25 | e.l.f. Camo Liquid Blush | $7 | 88% | 72% |
| Tatcha The Dewy Skin Cream | $72 | Neutrogena Hydro Boost | $20 | 82% | 72% |
| Too Faced Lip Injection Extreme Lip Plumper | $36 | NYX Plump Shot Collagen-Infused Lip Serum | $10 | 90% | 72% |
| Charlotte Tilbury Flawless Filter | $49 | e.l.f. Halo Glow Liquid Filter | $14 | 88% | 71% |
| Fenty Beauty Pro Filt'r Instant Retouch Setting Spray | $34 | e.l.f. Stay All Night Micro-Fine Setting Mist | $10 | 87% | 71% |
| ILIA Super Serum Skin Tint SPF 40 | $48 | e.l.f. Halo Glow Liquid Filter | $14 | 86% | 71% |
| Anastasia Beverly Hills Dipbrow Pomade | $23 | NYX Brow Pomade | $7 | 86% | 70% |
| Dior Lip Glow | $40 | Revlon Lip Glow Oil | $12 | 82% | 70% |
| Glossier Cloud Paint | $20 | e.l.f. Putty Blush | $6 | 86% | 70% |
| IT Cosmetics CC+ Cream with SPF 50+ | $47 | e.l.f. Camo Hydrating CC Cream SPF 30 | $14 | 89% | 70% |
| Merit The Great Skin Instant Glow Serum Foundation | $56 | L'Oréal True Match Nude Hyaluronic Tinted Serum | $17 | 89% | 70% |
| NARS Velvet Matte Lip Pencil | $30 | NYX Matte Lip Blitz | $9 | 86% | 70% |
| Tower 28 BeachPlease Lip + Cheek | $20 | e.l.f. Putty Blush | $6 | 83% | 70% |
| Benefit Precisely, My Brow Pencil | $26 | e.l.f. Micro Brow Pencil | $8 | 91% | 69% |
| NARS Orgasm | $32 | Milani Milani Baked Blush | $10 | 90% | 69% |
| Glossier Stretch Concealer | $22 | e.l.f. Camo Hydrating Concealer | $7 | 86% | 68% |
| NARS Laguna Bronzer | $38 | Physician's Formula Butter Bronzer | $12 | 88% | 68% |
| Fenty Beauty Soft Lit Naturally Luminous Longwear Foundation | $42 | e.l.f. Power Grip Satin Foundation | $14 | 85% | 67% |
| Lancôme Lash Idôle Mascara | $30 | Maybelline Lash Sensational Sky High | $10 | 89% | 67% |
| Pat McGrath Lip Fetish Lip Balm | $42 | Glossier Balm Dot Com | $14 | 80% | 67% |
| Benefit Gimme Brow+ Volumizing Eyebrow Gel | $26 | Maybelline Brow Fast Sculpt | $9 | 90% | 65% |
| Charlotte Tilbury Eyes to Mesmerise | $34 | Bobbi Brown Long-Wear Cream Shadow Stick | $12 | 85% | 65% |
| Dior Backstage Face & Body Foundation | $40 | Maybelline Skin Tint Serum Foundation | $14 | 87% | 65% |
| Make Up For Ever HD Skin Foundation | $43 | NYX Can't Stop Won't Stop Foundation | $15 | 86% | 65% |
| Clinique Black Honey | $22 | Revlon Balm Stain | $8 | 86% | 64% |
| MAC Ruby Woo | $22 | NYX Really Red | $8 | 88% | 64% |
| MAC Strobe Cream | $39 | L'Oréal Luminous Glow Skin Hydrator | $14 | 89% | 64% |
| Merit Lip Oil | $28 | NYX Lip Oil | $10 | 84% | 64% |
| Rare Beauty Positive Light Liquid Luminizer | $25 | e.l.f. Halo Glow Highlight Beauty Wand | $9 | 90% | 64% |
| Anastasia Beverly Hills Soft Glam Palette | $49 | NYX Modern Renaissance Dupe Palette | $18 | 84% | 63% |
| Makeup by Mario SurrealSkin Foundation | $46 | L'Oréal True Match Nude Hyaluronic Tinted Serum | $17 | 86% | 63% |
| NARS Radiant Creamy Concealer | $32 | Maybelline Instant Age Rewind Concealer | $12 | 91% | 63% |
| Rare Beauty Liquid Contour | $27 | e.l.f. Halo Glow Contour Beauty Wand | $10 | 86% | 63% |
| Benefit Benetint | $26 | Flower Beauty Dewy Lip & Cheek Stain | $10 | 85% | 62% |
| Danessa Myricks Colorfix Multi-Use | $18 | e.l.f. Putty Blush | $7 | 80% | 61% |
| ILIA Limitless Lash Lengthening Mascara | $28 | Maybelline Lash Sensational Sky High | $11 | 87% | 61% |
| Too Faced Better Than Sex | $28 | L'Oréal Lash Paradise | $11 | 88% | 61% |
| Anastasia Beverly Hills Modern Renaissance Palette | $45 | NYX Professional Makeup Ultimate Shadow Palette (Warm Neutrals) | $18 | 82% | 60% |
| Kosas Wet Lip Oil Gloss | $22 | NYX Fat Oil Lip Drip | $9 | 89% | 59% |
| Too Faced Born This Way Foundation | $40 | L'Oréal Infallible Fresh Wear Foundation | $17 | 89% | 57% |
| Glossier Boy Brow | $18 | Maybelline Brow Fast Sculpt | $8 | 90% | 56% |
| Rhode Peptide Lip Tint | $18 | e.l.f. Glassy Lip Tint | $8 | 90% | 56% |
| Tower 28 SunnyDays SPF 30 Tinted Sunscreen | $32 | e.l.f. Halo Glow Tinted Moisturizer | $14 | 87% | 56% |
| MAC Velvet Teddy | $22 | Maybelline Super Stay Matte Ink in Seductress | $10 | 87% | 55% |
| Glow Recipe Watermelon Glow | $39 | Pixi Watermelon Glow | $18 | 82% | 54% |
| Natasha Denona Love Eyeshadow Palette | $69 | Huda Beauty Rose Gold Remastered Palette | $32 | 88% | 54% |
| Merit Day Glow Highlighting Balm | $30 | e.l.f. Halo Glow Liquid Filter | $14 | 88% | 53% |
| Benefit Hoola | $32 | Physician's Formula Butter Bronzer | $16 | 88% | 50% |
| Saie Glowy Super Gel | $28 | e.l.f. Halo Glow | $14 | 85% | 50% |
| Saie Slip Tint Dewy Tinted Moisturizer SPF 35 | $34 | L'Oréal Skin Paradise Water Infused Tinted Moisturizer | $17 | 88% | 50% |
| Westman Atelier Vital Skin Foundation Stick | $68 | Makeup by Mario Shaping Stick | $38 | 84% | 44% |
| Ami Colé Skin-Enhancing Tint | $28 | Black Girl Sunscreen Skin Tint | $16 | 80% | 43% |
| Merit Bronze Balm Sheer Bronzing Stick | $30 | Milk Makeup Bronzer Stick | $18 | 89% | 40% |
| Byoma Tinted Hydrating Moisturizer SPF 30 | $17 | e.l.f. Skin Perfecting Tinted Moisturizer SPF 30 | $12 | 87% | 29% |
| Summer Fridays Jet Lag Mask | $52 | Farmacy Honey Halo Moisturizer | $38 | 88% | 27% |
| Summer Fridays Lip Butter Balm | $24 | Laneige Laneige Lip Glowy Balm | $18 | 88% | 25% |
| Merit The Complexion Stick | $38 | Nudestix Nudies Tinted Blur Stick | $30 | 88% | 21% |
| Maybelline Lash Sensational Sky High Mascara | $14 | L'Oréal Telescopic Mascara | $12 | 90% | 14% |
| Lisa Eldridge Velvet Jazz | $38 | Charlotte Tilbury Matte Revolution Lipstick in Red Carpet Red | $37 | 90% | 3% |
| Kosas Revealer Concealer | $28 | Ilia Concealer | $30 | 80% | -7% |
| Milk Makeup Lip + Cheek Stick | $24 | Nudestix Multi Stick | $28 | 91% | -17% |