Tower 28 BeachPlease Lip + Cheek dupes
blush
Last updated: March 2026
You're overpaying $14 every time you buy the original.
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The original
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e.l.f. Putty Blush
Save 70%$6
"Great cream blush; can use on lips too."
- + Cream
- + Multi-use
- − Less lip-focused
At a glance
| Product | Price | Match | Best for | Savings |
|---|---|---|---|---|
| Tower 28 BeachPlease Lip + Cheek | $20 | Original | — | — |
| e.l.f. Putty Blush | $6 | 83% | — | Save 70% |
Comparison notes
BeachPlease is a cream lip-and-cheek. e.l.f. Putty Blush offers similar cream format.
Full comparison
Tower 28 BeachPlease is a clean, multi-use cream that works seamlessly on both lips and cheeks—the formula is lightweight, blendable, and gives a natural, dewy flush that looks like you just came back from vacation. e.l.f. Putty Blush matches the cream format and blends nicely on cheeks, with a similar soft, buildable pigment. The key difference is that Tower 28 was specifically formulated to be lip-safe with clean ingredients, while e.l.f. is primarily a cheek product that some people repurpose for lips. Texture-wise, BeachPlease is slightly dewier and more emollient, while Putty Blush has a slightly firmer, more silicone-y feel. For a monochromatic lip-and-cheek look on a budget, e.l.f. gets you most of the way there.
Longevity
Tower 28 BeachPlease lasts about 4–6 hours on cheeks and 2–3 hours on lips before it needs a touch-up. e.l.f. Putty Blush has similar cheek wear at around 4–5 hours but fades more quickly on lips since it wasn't designed for that. Both blend best when applied to moisturized skin with fingers.
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