Tower 28 ShineOn Lip Jelly dupes
lip-gloss
Last updated: March 2026
You're overpaying $11 every time you buy the original.
Switch to the top dupe and save. If you buy 3 a year, that's $33 back in your pocket.
The original
Tower 28 ShineOn Lip Jelly — Pistachio
$15
Clean, non-sticky lip gloss with sheer color and a glossy, juicy finish. Sensitive-skin friendly.
My top dupes
essence Juicy Bomb Lip Gloss
Save 73%$4
"The best budget dupe for Tower 28's lip jelly texture. Non-sticky, sheer, and beautifully glossy at a quarter of the price."
Best for: Budget shoppers, gloss lovers, everyday wear
- + Non-sticky formula
- + Beautiful sheer color
- + Sweet scent
- + Under $5
- − Slightly less long-wearing
- − Different shade range
Maybelline Lifter Gloss
Save 33%$10
"A great alternative with the bonus of hyaluronic acid for lip hydration. Slightly more opaque but the texture is close."
Best for: Dry lips, those who want more color payoff
- + Hydrating with hyaluronic acid
- + Wide shade range
- + Smooth texture
- − Slightly stickier than Tower 28
- − More opaque
At a glance
| Product | Price | Match | Best for | Savings |
|---|---|---|---|---|
| Tower 28 ShineOn Lip Jelly | $15 | Original | — | — |
| essence Juicy Bomb Lip Gloss | $4 | 86% | Budget shoppers, gloss lovers, everyday wear | Save 73% |
| Maybelline Lifter Gloss | $10 | 84% | Dry lips, those who want more color payoff | Save 33% |
Comparison notes
Tower 28 ShineOn Lip Jelly is loved for its clean formula, non-sticky texture, and juicy finish. These dupes capture the lip jelly experience for less.
Full comparison
Tower 28's ShineOn Lip Jelly earned a devoted following for doing what many glosses fail at: delivering genuine glossy shine without stickiness. The clean formula is sensitive-skin friendly and vegan, with sheer color that builds. Essence Juicy Bomb is the closest texture match — it has the same non-sticky, lightweight feel with beautiful sheer color. The shade range is different but the on-lip experience is nearly identical. Maybelline Lifter Gloss adds hyaluronic acid for lip hydration and is slightly more pigmented, which is either a pro or con depending on your preference. Both dupes prove you don't need to spend $15 for a comfortable, pretty lip gloss.
Longevity
Tower 28 lasts about 2-3 hours before needing reapplication. Essence Juicy Bomb lasts about 1.5-2.5 hours. Maybelline Lifter Gloss lasts 2-3 hours with slightly better staying power due to its slightly tackier formula.
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