Last updated: March 2026
What Is K-Beauty?
K-beauty (Korean beauty) refers to skincare and makeup trends and products from South Korea, known for innovative ingredients, multi-step routines, and looks that emphasize dewy skin, gradient lips, and cute or natural aesthetics.
Korean beauty has influenced global trends like glass skin, cushion foundations, sheet masks, and gradient lips. Makeup often focuses on healthy, hydrated skin, straight or soft brows, and a youthful, fresh look. K-beauty brands are known for quality and innovation at various price points.
Tips
- Prioritize skincare; K-beauty often starts with a strong routine.
- Use lightweight, dewy base products.
- Gradient lips and soft brows are classic K-beauty touches.
See it in action
Tutorials that use or demonstrate this technique: