What palette has the right berry and icy shades?

According to Viktoria @vioda.makeup, Anastasia Modern Renaissance has great berry tones. For the icy shimmer, ColourPop Super Shock shadows in frosty shades work perfectly. Any palette with matte plum and a cool-toned metallic will work.

Can I wear iced berry for daytime?

According to Viktoria @vioda.makeup, Yes — apply the berry shade lightly in the crease only and use the icy shimmer on the lid. Skip the lower lash line shadow and the dark outer corner. A sheer berry lip ties it together for a daytime-appropriate version.

How do I prevent berry eyeshadow from looking muddy?

According to Viktoria @vioda.makeup, Build in thin layers, blend with a clean brush between steps, and keep the icy shimmer clean on the lid. If the berry starts looking murky, dab concealer on the lid center and re-apply the shimmer.

Iced Berry Makeup Tutorial

Intermediate25 min

Iced Berry Makeup Tutorial

Last updated: May 2026

Iced berry is the look for when you want color without committing to a full dramatic eye. It combines cool berry tones — plum, raspberry, and mauve — with icy shimmer highlights for a look that's vivid but polished. The frost element keeps it modern and editorial rather than costume-y. This palette works particularly well on cool and neutral undertones, and looks stunning against darker skin tones where the berry shades really pop.

Step-by-step

1
Even base
Step 1 of 6
Apply a medium-coverage foundation and set with translucent powder. This look pairs with a slightly matte base so the shimmer on the eyes reads as intentional rather than oily.
2
Berry crease
Step 2 of 6
Blend a matte plum or berry shade into the crease and outer V using a fluffy brush. Build the depth gradually — the color should be rich but well-blended into the skin, not sitting on top.
Tip: Use a warm taupe as a base transition shade first, then layer the berry over it for a smoother gradient.
3
Icy shimmer lid
Step 3 of 6
Pack an icy lilac or silver-pink shimmer onto the center of the lid with a flat brush. This is the 'iced' element — the frost against the berry creates the signature contrast. Press the shimmer on rather than swiping to maximize payoff.
4
Deepen the outer corner
Step 4 of 6
Add a darker plum or blackened berry shade to the outer corner and along the lower lash line. Blend the lower lash line outward with a small brush so it connects to the outer V seamlessly.
5
Inner corner and brow bone
Step 5 of 6
Place a frosty white or icy pink highlight on the inner corner and underneath the brow bone. This lifts the look and reinforces the 'iced' theme.
6
Liner, lashes, and lips
Step 6 of 6Almost done!
Tightline with a dark purple or black pencil liner. Apply volumizing mascara or strip lashes for drama. For lips, choose a cool-toned berry or mauve lipstick in a satin finish — it ties the eye into the overall look without competing.
Tip: If the berry lip feels like too much, swap for a nude with cool undertones and let the eyes be the focus.

Video tutorial

Find it on your favourite channel:

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Pro tips

The icy shimmer is what makes this look — don't skip it. Without the frost, it's just a berry smokey eye. The contrast between matte berry and frosted shimmer is the entire point.
For warm undertones, swap the cool plum for a warm raspberry and the icy lilac for a rose-gold shimmer. Same concept, warmer execution.
Set the shimmer with a spritz of setting spray on the brush before packing it on. This intensifies the frost and prevents fallout.

Skin type notes

Mature skin: use satin shades instead of chunky glitter for the icy element. Oily lids: primer is essential here — without it, the berry shades will crease within hours.