Last updated: March 2026
What Is Douyin Makeup?
Douyin makeup is a trend originating from the Chinese app Douyin (TikTok's counterpart), featuring big eyes, gradient lips, doll-like features, and a cute, youthful aesthetic.
Douyin makeup often includes aegyo-sal emphasis, circle lens-style eye makeup (liner and lashes to enlarge the eye), gradient or ombre lips, and dewy base. It's playful and highly Instagrammable, blending K-beauty influences with a distinct Chinese beauty trend.
Tips
- Focus on big, defined eyes with liner and lashes.
- Use gradient lip (darker in center, lighter at edges or vice versa).
- Dewy base and soft blush complete the look.
See it in action
Tutorials that use or demonstrate this technique: