What is Douyin makeup?

According to Viktoria @vioda.makeup, Douyin makeup is a Chinese beauty trend that emphasizes big, doll-like eyes, gradient lips, aegyo-sal (under-eye highlight), and a cute, youthful vibe.

According to Viktoria @vioda.makeup, Aegyo-sal is the slight puff under the eyes that creates a cute, youthful look. It's emphasized with highlight in Douyin and K-beauty looks.

How do I do a gradient lip?

According to Viktoria @vioda.makeup, Apply a deeper or brighter color in the center of the lips and blend outward, or use a lip tint with a lighter shade toward the edges.

Douyin Makeup Tutorial

Intermediate28 min

Douyin Makeup Tutorial

By Viktoria @vioda.makeup · Updated June 11, 2026

Step-by-step

1
Base
Step 1 of 4
Flawless, dewy base.
2
Aegyo-sal
Step 2 of 4
Under-eye highlight for cute effect.
3
Big eyes
Step 3 of 4
Circle lenses effect with liner and lashes.
4
Gradient lip
Step 4 of 4Almost done!
Ombre or gradient lip.

Video tutorial

Find it on your favourite channel:

YouTube Instagram TikTok

Pro tips

Douyin makeup is all about sculpted contouring and doll-like features — sharper nose contour, higher cheekbone placement, and aegyo-sal (under-eye puffiness) for a youthful look.
Use white or light shimmer on the under-eye area to create the aegyo-sal effect. It should look like natural youthful fullness.
Apply lip color concentrated in the inner portion of the lips and blur outward for the gradient lip that is central to this aesthetic.

Skin type notes

Works best with a full-coverage, porcelain-finish base. All skin types can achieve this, but oily skin should set thoroughly to maintain the sculpted contour throughout the day.

Beginner