Fara Homidi Beauty
Luxury“Curated luxury, refillable by design.”
Fara Homidi Beauty was founded in 2023 by Fara Homidi, a New York-based makeup artist with 25 years of editorial and celebrity experience. The brand launched with a deliberately tiny range — six products, all refillable, all formulated around the idea that luxury can be functional. Net sales grew 500% from June 2025 into 2026, and the brand was picked up by Sephora's prestige floor as one of the breakout indie luxury launches.
The lineup centers on lip and complexion essentials with a heavy emphasis on tactile, magnetic refillable packaging and clean formulas that lean natural without sacrificing performance. Comparable in feel to Westman Atelier and Violette_FR, Fara Homidi is positioned for buyers who want quiet luxury makeup that looks like an object you'd leave on a vanity.
Known For
Flagship Products
- Essential Lip Complex
- Lip Liner
- Cheek Color
- Eye Color
- Refillable Lip Cases
Brand Philosophy
Less, but better. A small, refillable range of professional-grade makeup that respects the artistry of the application as much as the result.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Fara Homidi Beauty. Researched from official brand sources — always confirm before sending.
- Website
- farahomidi.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- HQ address
- Chicago, IL 60606 USA
- Sold at
- Brand.comSephora US
Single customer-care email confirmed on brand site; no press/collab email or contact form URL publicly listed. No public press@ or collab@ email — Sandbridge funding release (March 2025) did not include a brand-side media contact, and farahomidi.com only exposes [email protected]. Indie brand; no PR agency on the published record. Press inquiries likely route via customercare@ or general contact form. Only FH Friends customer loyalty program found, no creator/affiliate signup; contact [email protected] Small indie founder-led brand. MUA herself is rep'd by The Together Company for editorial bookings (https://www.dominiquetemple.com/). No public press/collab email found after 3rd pass. Only [email protected] on official brand domain. No PR contact published in BeautyMatter, BoF, or Hypebae profiles. Founder Fara Homidi; small luxury brand. Recently launched at Sephora US