Fara Homidi Beauty
Luxury“Curated luxury, refillable by design.”
Fara Homidi Beauty was founded in 2023 by Fara Homidi, a New York-based makeup artist with 25 years of editorial and celebrity experience. The brand launched with a deliberately tiny range — six products, all refillable, all formulated around the idea that luxury can be functional. Net sales grew 500% from June 2025 into 2026, and the brand was picked up by Sephora's prestige floor as one of the breakout indie luxury launches.
The lineup centers on lip and complexion essentials with a heavy emphasis on tactile, magnetic refillable packaging and clean formulas that lean natural without sacrificing performance. Comparable in feel to Westman Atelier and Violette_FR, Fara Homidi is positioned for buyers who want quiet luxury makeup that looks like an object you'd leave on a vanity.
Known For
Flagship Products
- Essential Lip Complex
- Lip Liner
- Cheek Color
- Eye Color
- Refillable Lip Cases
Brand Philosophy
Less, but better. A small, refillable range of professional-grade makeup that respects the artistry of the application as much as the result.