What Is Cool Tones?

Cool tones in makeup refer to shades with blue, purple, pink, or silver undertones — think mauves, plums, icy pinks, cool browns, and silver-toned grays. Cool-toned products complement cool and neutral undertones in the skin. They create a polished, sophisticated effect that's often associated with evening and editorial looks. Cool-toned blush (like berry or mauve) and lipstick (like blue-red or plum) can make teeth appear whiter and skin appear clearer. When choosing cool-toned eyeshadows, look for taupes with gray undertones, silvers, and purple-browns — these read as elevated and modern compared to warmer alternatives.