Tower 28 ShineOn Lip Jelly vs essence Juicy Bomb Lip Gloss
lip-gloss
Original
Tower 28 ShineOn Lip Jelly
$15
Clean, non-sticky lip gloss with sheer color and a glossy, juicy finish. Sensitive-skin friendly.
Dupe
essence Juicy Bomb Lip Gloss
$4
Save $11 (Save 73%)
"The best budget dupe for Tower 28's lip jelly texture. Non-sticky, sheer, and beautifully glossy at a quarter of the price."
My verdict
Essence Juicy Bomb is the gloss that convinced me price doesn't determine quality. The texture is nearly identical to Tower 28 — lightweight, non-sticky, and genuinely comfortable for hours. The color payoff is sheer and buildable, just like the original. Where Tower 28 wins is the clean formula and sensitivity-tested ingredients — if you have reactive lips, it's worth the premium. But for everyone else, Essence at $4 is the smarter buy. You could buy three shades of Essence for the price of one Tower 28 and have variety in your bag.