M.PH by Mary Phillips
Premium“The underpainting brand.”
M.PH launched at Sephora in August 2025 from Mary Phillips, the celebrity makeup artist behind Kim Kardashian, Kendall Jenner, and Hailey Bieber — and the originator of the "underpainting" technique that went viral on TikTok. The brand is built around a single hero product: the Underpainting Palette, which combines color corrector, contour, and highlighter shades calibrated to apply *before* foundation rather than after.
Rolling out to 650+ Sephora doors, the line is small and intentional — palette, cream blush, lip liner, and tinted balm — designed to give civilians the same sculpted, lit-from-within base Phillips creates on celebrity faces. Premium pricing, three depth ranges (Light/Medium/Deep), and a tight editorial focus on complexion and lips only.
Known For
Flagship Products
- Underpainting Palette
- Cream Blush
- Lip Liner
- Tinted Lip Balm
Brand Philosophy
Build the foundation before the foundation — sculpt and lift first, then everything else sits better. A capsule wardrobe of complexion products designed around one technique.