Last updated: March 2026
What Is Igari Blush?
Igari blush is a Japanese makeup technique where blush is applied across the nose and high on the cheeks — creating a sun-kissed, flushed, slightly 'hangover' look.
Named after Japanese makeup artist Shinobu Igari, igari blush places color right under the eyes, across the bridge of the nose, and onto the apples of the cheeks. Unlike Western blush placement (on the cheekbones or apples), igari blush sits higher and closer to the center of the face. The effect is youthful, cute, and slightly flushed — as if you've just come in from the cold or had a glass of wine. It's a staple in Japanese and Korean makeup and has gained global popularity for its fresh, approachable quality.
Tips
- Use a cream or liquid blush for the most natural flush — powder can look too heavy this close to the eyes.
- Apply to the apples of the cheeks, across the bridge of the nose, and slightly under the eyes.
- Build color gradually — the placement is more visible than traditional cheekbone blush, so less product goes a long way.
See it in action
Tutorials that use or demonstrate this technique: