Tarte Shape Tape Concealer vs e.l.f. Camo Concealer
concealer
Original
Tarte Shape Tape Concealer
$32
The best-selling full-coverage concealer known for its crease-proof, long-wear formula that covers dark circles, blemishes, and redness.
Shop originalDupe
e.l.f. Camo Concealer
$6
Save $26 (Save 81%)
"This is one of the most famous dupes in beauty for a reason. e.l.f. Camo Concealer delivers virtually the same full-coverage, matte finish as Shape Tape at a fraction of the cost. The shade range is excellent and the formula performs identically in wear tests."
Shop dupeMy verdict
e.l.f. Camo Concealer is a near-identical dupe at a fraction of the cost. Same full-coverage, matte finish that lasts all day. The main differences are the applicator shape and the slightly thinner formula. For daily concealer use, save your money—Camo is the clear winner. If you prefer the doe-foot shape and slightly thicker formula of Shape Tape, you're paying for the convenience, not a better product.