IT Cosmetics CC+ Cream with SPF 50+ vs e.l.f. Camo Hydrating CC Cream SPF 30
complexion
Original
IT Cosmetics CC+ Cream with SPF 50+
$47
Full-coverage color-correcting cream with SPF 50+ that acts as foundation, skincare, and sun protection in one product.
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e.l.f. Camo Hydrating CC Cream SPF 30
$14
Save $33 (Save 70%)
"The best overall dupe — nearly identical coverage and feel at 70% less. The only real trade-off is the lower SPF, which you can supplement with a separate sunscreen."
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e.l.f. Camo Hydrating CC Cream is one of the best drugstore dupes in any category — and the comparison to IT Cosmetics CC+ Cream proves it. The coverage levels are nearly identical: both deliver medium-to-full coverage that acts more like a foundation than a traditional CC cream. The textures are similar, blending smoothly with a sponge and settling into a natural, skin-like finish. The hydrating elements in both formulas keep them comfortable throughout the day. The differences are real but minor: IT Cosmetics includes SPF 50+ (e.l.f. has SPF 30), IT's formula contains anti-aging peptides and niacinamide, and the shade range is slightly more nuanced. But for $33 less per tube, e.l.f. delivers 90% of the same experience. If you rely on your CC cream as your primary sun protection, the SPF difference matters — layer a separate sunscreen under e.l.f. to compensate. For everything else — coverage, comfort, finish, wear time — e.l.f. Camo Hydrating CC Cream is the definitive dupe.