Best Makeup Looks to Try in 2025–2026
By Viktoria @vioda.makeup · · Updated April 14, 2026
A roundup of the best makeup looks to try — quick tutorials and the dupes that make them affordable. Updated for 2026.
The looks that are trending and the ones that never go out of style. From latte makeup to clean girl, here's what to try this year.
Latte Makeup
Latte makeup dominated social media and it's not going anywhere. The look is warm, monochromatic, and effortless—think brown-toned eyes, bronzed skin, and a nude-brown lip that ties everything together. It flatters every skin tone because you simply adjust the depth of the browns to match.
To get the look: use a warm brown eyeshadow in the crease, a shimmer on the lid, bronzer where the sun hits, and a brown-nude lip liner with gloss. The key is keeping everything in the same warm family so it feels cohesive rather than heavy.
Clean Girl Aesthetic
Clean girl makeup is the ultimate "less is more" look. Glowy skin, fluffy brows, cream blush, and lip gloss—that's it. The beauty of this look is that it takes under ten minutes and works for anything from class to brunch to a casual date.
Start with a skin tint or tinted moisturizer, add cream blush on the apples of the cheeks, groom brows with a clear gel, and finish with a sheer lip gloss. Skip heavy powder. The goal is skin that looks healthy and hydrated, not made up.
Mob Wife Glam
If clean girl is a whisper, mob wife is a statement. This look went viral as the anti-minimalist trend: bold brows, full lashes, smokey eyes, and a classic red lip. It's unapologetically glamorous and draws from 80s and 90s Italian-American style.
Strong brows are the foundation—fill them in with a shade slightly darker than your hair. Add a dark smokey eye (black or dark brown), volumizing mascara or strip lashes, and a matte red lipstick. Keep the skin polished and contoured. This look is about confidence.
Cherry Cola Lips and Eyes
Cherry cola is a rich, warm-toned berry look that works beautifully on deeper skin tones and adds warmth to lighter ones. Think burgundy lids, deep berry lips, and a flush of warm blush. It's the kind of look that works for date night but isn't costume-level dramatic.
Use a berry or burgundy eyeshadow blended into the crease, a hint of shimmer on the center lid, and a deep berry lip. Keep skin dewy and brows groomed. The trick is blending well so the dark tones look rich, not muddy.
Coquette and Soft Romantic
Coquette makeup leans into a romantic, feminine aesthetic: soft pinks, generous blush, wispy lashes, and glossy lips. It's pretty without being basic and pairs well with the bow-and-lace fashion trend.
Apply pink or mauve eyeshadow, build blush on the cheeks and a touch across the nose, and finish with a satin pink lip or gloss. Curl lashes and add a coat of mascara. Keep everything soft and glowy—no harsh lines.
Looks That Never Go Out of Style
Trends come and go, but some looks are permanent fixtures in any makeup rotation. The smokey eye, the natural glam, and the classic red lip have been around for decades because they work. If you're building your skill set, master these three first and every trend will be easier to pick up.
Our full tutorials for each of these looks are on the site—with step-by-step guides and the dupes that make them affordable.
New for 2026: Cherry Blossom and Coastal Grandmother
Two of the biggest looks dominating 2026 so far: cherry blossom makeup (soft, petal-pink tones across eyes, cheeks, and lips for a romantic, spring-inspired flush) and the coastal grandmother aesthetic (minimal, sun-warmed elegance with barely-there base, soft bronzer, and nude lips). Both are beginner-friendly and require minimal products.
Cherry blossom leans into monochromatic pinks—use cream blush on your lids if you don't have pink eyeshadow. Coastal grandmother is all about restraint: sunscreen, skin tint, bronzer, mascara, and a tinted lip balm. Less is genuinely more.
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