Soft Goth Makeup Tutorial
Intermediate25 min

Soft Goth Makeup Tutorial

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Soft goth takes the dark, dramatic elements of gothic makeup—dark lips, smokey eyes, pale skin—and softens them into something wearable for everyday life. Instead of sharp black lines and heavy matte textures, soft goth uses blended dark tones, muted berry and plum shades, and enough subtlety that it reads as moody and cool rather than costume-y. It's been trending heavily on social media as the natural evolution of the 90s grunge revival and mob wife aesthetics, appealing to anyone who gravitates toward darker tones but wants a polished finish.

Step-by-step

  1. 1

    Create a flawless pale base

    Step 1 of 7

    Apply a matte or satin foundation that's true to your skin tone (or half a shade lighter for the classic goth effect). Set with a finely-milled translucent powder for a smooth, matte canvas. Skip bronzer and heavy contour—the drama comes from the eyes and lips.

    Tip: A cool-toned contour on the hollows of the cheeks adds structure without warmth.

  2. 2

    Smokey eye with dark plum or burgundy

    Step 2 of 7

    Apply a matte dark plum or burgundy shade into the crease and outer V, blending up and out. This is the key difference from traditional goth—using deep berry tones instead of pure black creates a softer, more wearable effect.

  3. 3

    Deepen with black on the outer corner

    Step 3 of 7

    Add a small amount of matte black to just the outer V and outer corner. Blend the edge where black meets plum so there's a smooth gradient. The black should be concentrated, not spread across the whole lid.

  4. 4

    Lid shimmer and inner corner

    Step 4 of 7

    Apply a dark shimmer (gunmetal, deep purple, or dark burgundy metallic) to the center of the lid. Add a matte or champagne shade to the inner corner to open the eye. This contrast is what keeps the look from feeling heavy.

  5. 5

    Smudgy lower lash line

    Step 5 of 7

    Use a pencil liner or small brush to apply dark shadow along the lower lash line, smudging slightly. Don't aim for a clean line—the smudged, lived-in quality is part of the soft goth aesthetic.

  6. 6

    Dark lip with soft edges

    Step 6 of 7

    Apply a deep berry, plum, or oxblood lipstick. For a softer effect, blot with a tissue or apply with your finger to diffuse the edges. Avoid sharp liner—the lip should look stained rather than painted.

  7. 7

    Mascara and optional lashes

    Step 7 of 7Almost done!

    Apply two coats of volumizing mascara, focusing on the outer lashes. Optional: add wispy half-lashes on the outer corners for extra drama without looking too full or glam.

Video tutorial

Find it on your favourite channel:

Pro tips

  • Use cool-toned shades (plum, burgundy, mauve) rather than warm browns—the coolness is what gives the goth quality.
  • Less blush is more for this look. If you add blush, choose a muted mauve or dusty rose applied very lightly.
  • The soft in 'soft goth' comes from blending—spend extra time diffusing every edge so nothing looks harsh.
  • Pair with clean, groomed brows rather than dramatic arches for a modern take.

Skin type notes

Works on all skin types and tones. On deeper skin tones, deep plum and wine shades look stunning. On lighter tones, burgundy and dark mauve create the moody effect. Oily skin: set with powder and setting spray for longevity with dark products.

Products used

Urban Decay
Naked Palette

Urban Decay

$56

NYX
Matte Lipstick

NYX

$7

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